Legal

Privacy Policy

Last updated: 23 July 2026

Lilly Lights ("we", "us") is a studio operated as part of Walljar.com. This policy explains what information we collect when you visit our storefront or place an order, how we use it, and the rights you have over it.

1. Information we collect

  • Order details: name, shipping and billing address, email, phone number, and the items you purchase.
  • Payment data: processed by our payment providers (Shopify Payments, PayPal, Klarna). We never store full card numbers.
  • Artwork uploads: images and Walljar URLs you submit for textile prints, used solely to produce your order.
  • Usage data: pages viewed, referring source, device and browser type, collected through cookies and analytics (Google Analytics 4).
  • Marketing preferences: if you subscribe to The Letter, we store your email through Klaviyo until you unsubscribe.

2. How we use your data

We process your data to fulfil orders, provide customer care, improve the storefront, prevent fraud, and — with your consent — send editorial updates about new collections.

3. Sharing with third parties

We share data only with the processors that make the store function: Shopify (commerce), our print and framing partners, shipping carriers, payment providers, Klaviyo (email), and Google Analytics. Each is bound by their own data processing terms.

4. Cookies

We use functional cookies to keep your cart, and analytics cookies to understand how the store is used. You can disable cookies in your browser; some features may then not work.

5. Retention

Order records are retained for the period required by applicable tax and accounting law. Marketing data is retained until you unsubscribe.

6. Your rights

You may request access, correction, deletion, or export of your personal data, and object to marketing at any time. Contact info@lillylights.com.

7. Contact

Lilly Lights Studio — part of Walljar.com
Email: info@lillylights.com

Detailed cookie overview

Below is the complete list of cookies the storefront may set, grouped by the same categories you can control in your preferences.

Strictly necessary

Required for the site to function — cart, checkout, security and language preference. Cannot be switched off.

CookieProviderPurposeRetention
ll_consentlillylights.comStores your cookie preferences so the banner is not shown again.12 months
ll_localelillylights.comRemembers your language choice (EN / NL / DE).12 months
ll_cartlillylights.comKeeps items in your shopping bag between visits.30 days
cart, _shopify_y, _secure_session_idShopifyCart, checkout, session security and fraud prevention.Session – 14 days
__cf_bmCloudflareBot management and infrastructure security.30 minutes

Analytics

Anonymised traffic measurement (Google Analytics 4) that helps us understand which pages and products people love.

CookieProviderPurposeRetention
_gaGoogle Analytics 4Distinguishes unique visitors for aggregated traffic reports.13 months
_ga_<container-id>Google Analytics 4Persists GA4 session state (page views, events, engagement).13 months
_gidGoogle Analytics 4Distinguishes users within a 24-hour window.24 hours

Marketing

Used by Klaviyo and social platforms to show relevant editorial updates and measure campaign performance.

CookieProviderPurposeRetention
__kla_idKlaviyoIdentifies subscribers for editorial email flows and campaign attribution.24 months
_fbpMeta (Facebook / Instagram)Measures conversions and delivers relevant advertising on Meta platforms.3 months
_pin_unauthPinterestAttributes engagement from Pinterest campaigns.12 months