Notes from a first frame

A first frame is a small event. Here is roughly what to expect in the first week, based on what our owners tell us most often.

The box is heavier than you think. Aluminium is a dense material, and even a 60×90 frame arrives feeling substantial. Unpack it on a soft surface — a rug, a made bed — and inspect the finish in daylight before you hang it. If anything looks wrong, we want to hear from you before you drill.

Hang it lower than your instinct says. Most people hang art too high. As a rule, the centre of the frame should sit at around 145 to 150 cm from the floor — closer to eye level than to ceiling. A backlit frame in particular wants to be near the sightline; light hung too high floats away from the room.

The first evening, resist the urge to run it at full brightness. Turn on the frame, turn off every other light in the room, and sit with it for ten minutes at around thirty percent. That is roughly the setting most owners eventually land on for daily evening use. Full brightness is for showing it to friends.

The print will settle. In the first 24 hours the SEG textile relaxes slightly into the frame; any tiny visual tension at the corners disappears. Don't re-tuck it in the first day unless something is visibly wrong.

And within a week, you will probably stop thinking about the frame at all — which is, honestly, the highest compliment a piece of furniture can pay you. It will just be part of the room. That's the whole ambition.